Marketing Your Fuel Services
Application 3: You are competing with other petroleum marketing companies for the business of area fleets and you want to differentiate your services from competing on price alone.
Solution: The Infinity Services enable you to offer your customers added-value. The equipment event notification feature allows you to instantly know when you have equipment problems so you can maximize the equipment uptime at your sites. You can provide unparalleled customer service by knowing immediately when customer cards do not work, they forget their PINs, or their fuel limits are set too low. Before your customers have to come to you, you can call and ask if you can help them! With the camera option, you can offer them video proof if their employees are filling their own vehicles. The first time a new customer fuels at your site, copy the image of the vehicle associated with the transaction and Email it to your customer emphasizing the capabilities and security that you can offer them.
This section lists many applications for marketing purposes, and therefore there are not individual step-by-step instructions. You can find many of the features listed separately in the other sections and you can reference the step-by-step instructions there.